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The Value
- Clearly understand customer's goals
- Eliminate the customer's dangers
- Focus the customer on their biggest and best opportunities
- Build on the customer's existing strengths and eliminate weakness
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Provide leadership and direction - what strategies and solutions are needed?
- Provide relationships and confidence - what provides certainty and confidence in this relationship?
- Provide creativity and capabilities - what specific tools, processes, and talents are needed?
- Build on the customer's existing strengths and eliminate weakness
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